Cradle to Cradle

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    An approach to the design of products and systems that models human industry on nature’s processes, where materials are viewed as nutrients circulating in healthy, safe metabolisms.

    Also referred to as 2CC2, C2C, cradle 2 cradle, or regenerative design.  The term itself is a play on the popular corporate phrase “cradle to grave”, implying that the model is sustainable and considerate of life and future generations—from the birth, or “cradle”, of one generation to the next generation, versus from birth to death, or “grave”.It is a holistic, economic, industrial, and social framework that seeks to create systems that are not only efficient but also essentially waste-free.

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